Blogs are the latest fad to catch the fancy of recruiters. Companies and headhunters have started spending hours on blogs to search potential candidates and seek out additional details about them. Blogosphere helps them home in on quality talent, especially in highly specialized fields and also helps cut down on recruitment costs by at least 15%.

These firms have started hiring specialized bloggers to locate such candidates. Such people have the mandate to regularly scan blogs floated by students from reputed educational institutes, professionals, industry forums on specialized subject and even job blogs. HR circles say blogs are a happy hunting ground to expand their talent pool across levels.

Wipro BPO, for instance, taps campus and BPO blogs to search for people with 0-5 years experience. “The hit rate is much better in such places. Technical blogs which talk about specific skill sets is also a fertile ground. Number of employable candidates from there may be still small, but it will surely blossom,” Wipro BPO VP (people supply chain and employee branding) V. Anandkumar.

Interestingly, blogosphere has its own code of ethics. Under its codes, a blogger has to be truthful and provide credible information on whatever subject he expresses an opinion. In such a case, recruiters often get valuable information about a candidate’s background, extra-curricular and even career goals. It then helps them in the selection process. The advantages are more than one for companies.

Interestingly, headhunters now-a-days even get resumes where job-seekers leave their blog addresses along with other details. “Candidates too scan blogs to understand the work culture in an organization. It then helps them to make a much more informed choice,” adds Mr Balaji.

The future of a blog is immense in the recruitment game. Companies in the West often use professional bloggers to poach talent from other firms. In the same logic, companies who have floated their own blogs may risk the chance of loosing talent as well, warn HR experts.

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