Airtel and Affle have launched SMS2.0 – the world’s first upgrade to SMS. Airtel is the first in India to offer this service to its 55 million customers.

SMS2.0 enables an interactive and non-intrusive platform on the mobile phone that allows Airtel users to discover content services along with enhanced messaging features.

The message personalization options include additional features like composing and sending messages with a variety of text and background colours and emoticons. The SMS2.0 application is a ‘Free Upgrade’ to the regular SMS application.

To download SMS2.0, the Airtel customer is required to send “SMS2″ to 543210. There is no charge for downloading and for subsequent content delivery on this platform; the SMS charges remain unchanged and according to the existing mobile plan.

To know about compatible mobile models click here.